Founded in 2015 by a London girl gone stateside, RICH LONDON BEAUTY is all about bringing a touch of Blighty to the USA. As any Londoner will tell you, the Big Smoke has its own unique charm and style that sits somewhere between urban grit and refined chic. Passionate about city life, make-up, and looking good, we’ve based our brand on the typical city gal. But we know we’re not all the same, nor do we feel the same each day, which is why our range is so varied. With shades ranging from fever reds to demure nudes, whether you want to go glam ’n‘ bold or soft as an English rose, we’ve got your back.

A close-knit, family-owned business, RICH LONDON BEAUTY consists of a team of innovative beauty types dedicated to creating gorgeous, kick-ass products for you – the everyday woman. We don’t believe any woman should have to pay sky-high to look and feel great, so we offer high-end make-up at affordable prices. Even more importantly, we believe that everyone should feel independent, confident and empowered, which is why we donate a portion of every sale to CITY LIVING dedicated to helping youth aging out of the foster care system to achieve their personal goals and reach for their dreams visit

All our products are vegan and cruelty-free, derived from high quality ingredients and skillfully handmade by beauty experts. At RICH LONDON BEAUTY, we define Lip Melangé as part lipstick, part gloss, part stain, and part salve, making this a real all-rounder for your smackers! And, if you fancy getting a little creative yourself, try mixing the Melangés to craft your own bloomin’ lovely shade.

To get started painting the town red, pink, or any other colour, simply add your chosen shade(s) to your cart and we’ll get it packed up and sent right over. We love to see our RICH LONDON BEAUTY troop all dolled up, so be sure to tweet or ’gram us a photo of you looking lip-smackingly good in your Melangé. Don’t forget to click those ‘follow’ buttons either, to keep up-to-date with our latest products, news, and offers.


Due to hygiene reasons, we cannot accept items for returns or exchanges. If you have an issue regarding the quality of your purchase, or any other comments, we can be contacted by email at We’re a friendly bunch and will be happy to promptly assist with any questions, comments, or concerns that you may have.